{"id":644,"date":"2020-12-07T16:28:10","date_gmt":"2020-12-07T15:28:10","guid":{"rendered":"http:\/\/elisabethfouche.com\/?p=644"},"modified":"2024-11-19T12:28:11","modified_gmt":"2024-11-19T11:28:11","slug":"la-video-interactive-le-media-de-demain","status":"publish","type":"post","link":"https:\/\/elisabethfouche.com\/index.php\/2020\/12\/07\/la-video-interactive-le-media-de-demain\/","title":{"rendered":"La vid\u00e9o interactive, le m\u00e9dia de demain ?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/elisabethfouche.com\/wp-content\/uploads\/2021\/10\/video-interactive-1024x683.jpg\" alt=\"\" class=\"wp-image-1188\" srcset=\"https:\/\/elisabethfouche.com\/wp-content\/uploads\/2021\/10\/video-interactive-1024x683.jpg 1024w, https:\/\/elisabethfouche.com\/wp-content\/uploads\/2021\/10\/video-interactive-300x200.jpg 300w, https:\/\/elisabethfouche.com\/wp-content\/uploads\/2021\/10\/video-interactive-768x512.jpg 768w, https:\/\/elisabethfouche.com\/wp-content\/uploads\/2021\/10\/video-interactive-1536x1024.jpg 1536w, https:\/\/elisabethfouche.com\/wp-content\/uploads\/2021\/10\/video-interactive-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u00c0 l&rsquo;\u00e8re des r\u00e9alit\u00e9s virtuelles, augment\u00e9es et de l&rsquo;intelligence artificielle, l&rsquo;exp\u00e9rience passive des spectateurs devant des vid\u00e9os lin\u00e9aires semble de plus en plus obsol\u00e8te. Avez-vous d\u00e9j\u00e0 entendu parler de la vid\u00e9o interactive ? Ce format hybride permet une exploration active et immersive des r\u00e9cits, offrant ainsi une navigation personnalis\u00e9e et engageante. D\u00e9couvrons ensemble en quoi la vid\u00e9o interactive pourrait bien \u00eatre le m\u00e9dia de demain !<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-2107fbd6aaaa9a2294b7506cf9ac2b0d\" style=\"color:#27d9d9\"><strong>Une application ludique dans le marketing<\/strong><\/h2>\n\n\n\n<p>La vid\u00e9o interactive ne se contente pas de captiver l&rsquo;attention, elle transforme la mani\u00e8re dont on consomme le contenu. La vid\u00e9o promotionnelle, par exemple, devient un vecteur direct d\u2019achat en ligne. Un format novateur qui s\u00e9duit particuli\u00e8rement les professionnels de la communication et du marketing en court-circuitant l\u2019entonnoir de vente. <\/p>\n\n\n\n<p>Comment ? En ins\u00e9rant un lien vers la fiche produit de l\u2019objet que le spectateur voit \u00e0 l\u2019\u00e9cran. Une exp\u00e9rience utilisateur simplifi\u00e9e avec la possibilit\u00e9 de se renseigner sur l\u2019objet, d\u00e9couvrir son prix et passer commande.<\/p>\n\n\n\n<p>\u00c0 la vid\u00e9o classique, s&rsquo;ajoutent des contenus additionnels tels que : <\/p>\n\n\n\n<ul>\n<li>des documents textes \u00e0 t\u00e9l\u00e9charger,<\/li>\n\n\n\n<li>des liens vers des contenus externes,<\/li>\n\n\n\n<li>des quiz,<\/li>\n\n\n\n<li>des vid\u00e9os, etc.<\/li>\n<\/ul>\n\n\n\n<p>Int\u00e9gr\u00e9e \u00e0 un storytelling audacieux, la vid\u00e9o interactive marque particuli\u00e8rement les esprits en apportant un suppl\u00e9ment d&rsquo;exp\u00e9rience. <\/p>\n\n\n\n<p>Enfin, le tracking de la vid\u00e9o interactive est un moyen puissant de collecte d&rsquo;informations, transformant le spectateur en lead.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-4f60462b132524e9a2577d39809e293e\" style=\"color:#27d9d9\">Un Outil P\u00e9dagogique Puissant<\/h2>\n\n\n\n<p>Les ing\u00e9nieurs p\u00e9dagogiques le savent. La gamification et l&rsquo;interactivit\u00e9 boostent la motivation et la compr\u00e9hension des apprenants.<\/p>\n\n\n\n<p>La vid\u00e9o interactive apparait alors comme un outil efficace dans la formation num\u00e9rique. D\u00e9livr\u00e9s aux bons moments, ses contenus dynamiques et ludiques favorisent un apprentissage plus engageant et m\u00e9morable.  Il peut s&rsquo;agir par exemple : <\/p>\n\n\n\n<ul>\n<li>de fiche r\u00e9capitulative,<\/li>\n\n\n\n<li>d&rsquo;infographie,<\/li>\n\n\n\n<li>de document compl\u00e9mentaire,<\/li>\n\n\n\n<li>de test &amp; learn sous forme de quiz ou autre jeu,<\/li>\n\n\n\n<li>de lien vers une ressource externe, etc.<\/li>\n<\/ul>\n\n\n\n<p>Par ailleurs, souvent organis\u00e9e en chapitrage, la vid\u00e9o interactive permet \u00e0 l&rsquo;apprenant d&rsquo;aller directement \u00e0 la notion qui l&rsquo;int\u00e9resse sans devoir subir un mode lin\u00e9aire. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-342cdfd9c71b49b590c4320f34169d25\" style=\"color:#27d9d9\">L&rsquo;Avenir de la Fiction Interactive au Cin\u00e9ma<\/h2>\n\n\n\n<p>Certains artistes et r\u00e9alisateurs de documentaires commencent \u00e0 s\u2019int\u00e9resser \u00e0 son atout.<\/p>\n\n\n\n<p><strong><em>Charity<\/em><\/strong> est un documentaire en vid\u00e9o interactive \u00e0 360\u00b0 r\u00e9alis\u00e9 par un collectif d\u2019artistes : Ryan Ferko, Parastoo Anoushahpour et Faraz Anoushahpour. Pour eux, les \u00e9l\u00e9ments interactifs ajoutent une couche suppl\u00e9mentaire \u00e0 l\u2019expression narrative, sans distraire ni trop s\u2019\u00e9loigner du fil conducteur.<\/p>\n\n\n\n<p>Le cin\u00e9ma de genre n\u2019est pas en reste. <strong>ORDESA<\/strong>, r\u00e9alis\u00e9 par Nicolas Peufaillit et Nicolas Pelloille-Oudart est un thriller interactif d\u2019un nouveau genre. Ce huis clos immersif de 50 minutes nous invite dans une maison hant\u00e9e par un myst\u00e9rieux drame familial.<\/p>\n\n\n\n<p>Et depuis 2023, choisir ce qui va se d\u00e9rouler \u00e0 l\u2019\u00e9cran est d\u00e9sormais possible gr\u00e2ce aux programmes interactifs de <strong>Netflix <\/strong>et leurs diverses trames narratives.<\/p>\n\n\n\n<p>Autant de raisons pour lesquelles <a href=\"https:\/\/www.linkedin.com\/company\/fight-the-bear-productions\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fight the bear<\/strong> <strong>productions<\/strong><\/a> pl\u00e9biscite la vid\u00e9o interactive comme une tendance incontournable des m\u00e9dias de demain !<\/p>\n\n\n\n<p>Ne laissez plus l&rsquo;histoire se contenter de raconter : faites-la vous embarquer ! Vous avez un projet marketing ou de <a href=\"https:\/\/elisabethfouche.com\/index.php\/2020\/12\/07\/le-digital-learning-comme-source-de-revenu\/\" target=\"_blank\" rel=\"noreferrer noopener\">formation<\/a> et vous souhaitez faire la diff\u00e9rence ?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-6f66f199fdc4a2c4a489588318917bd6\" style=\"color:#27d9d9\"><strong><a href=\"mailto:fouche.elisa@gmail.com\" target=\"_blank\" rel=\"noreferrer noopener\">Contactez-moi !&nbsp;<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l&rsquo;\u00e8re des r\u00e9alit\u00e9s virtuelles, augment\u00e9es et de l&rsquo;intelligence artificielle, l&rsquo;exp\u00e9rience passive des spectateurs devant des vid\u00e9os lin\u00e9aires semble de plus en plus obsol\u00e8te. Avez-vous d\u00e9j\u00e0 entendu parler de la vid\u00e9o interactive ? Ce format hybride permet une exploration active et immersive des r\u00e9cits, offrant ainsi une navigation personnalis\u00e9e et engageante. D\u00e9couvrons ensemble en quoi &hellip; <a href=\"https:\/\/elisabethfouche.com\/index.php\/2020\/12\/07\/la-video-interactive-le-media-de-demain\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">La vid\u00e9o interactive, le m\u00e9dia de demain ?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La vid\u00e9o interactive, le m\u00e9dia de demain ? - Elisabeth Fouch\u00e9<\/title>\n<meta name=\"description\" content=\"Ce format hybride permet une exploration active et immersive des r\u00e9cits, offrant ainsi une navigation personnalis\u00e9e et engageante. 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